Shera Dalin

857 Oakbrook Lane
St. Louis, MO 63132
(314) 223-8743


EXPERIENCE

Reporting/Editing

2004 to 2006
Small business reporter: St. Louis Post-Dispatch
Covered small-business issues, entrepreneurship and trends. Special emphasis on covering minorities and women, SBA issues, and government contracting.

1999-2004
Assistant Illinois editor/reporter: St. Louis Post-Dispatch
Edited daily news and zoned copy. Managed a staff of 10 reporters in three bureaus. Also wrote general news and Illinois business news.

1994 to present
Stringer: Reuters news service.
Cover annual shareholders’ meetings, commodity issues, breaking general and business news, enterprise stories on business and politics.

1995-1997
Publications Coordinator: Center for the Study of American Business Edited economic and management research and policy papers. Designed publications, purchased printing, wrote newsletter, targeted mailings, and supervised production and one employee.

1992-1995
Reporter: St. Louis Business Journal
Wrote stories on national and local issues affecting the tourism and medical industries. Duties expanded to include coal mining beat. Wrote daily scripts for KWMU-FM. Proofreading and copy-editing on deadline. Compiled local style book. Conceived new product line.

1988-1992
Correspondent: The Associated Press, Carbondale, Ill. and Nashville, Tenn.
Promoted from reporter. Wrote daily and feature stories on a wide variety of topics in a 36-county area for state and national audiences. Produced stories on breaking news amid deadline pressure. Wrote daily broadcasts on regional news and updates on breaking news. Shot photos. Traveled extensively within the territory. Operated single-person office without direct supervision. Maintained good client relations through phone and personal contact.

1986-1988
Reporter: United Press International, Jackson, Miss.
Wrote news, features and government stories of state and national interest for print and broadcast.

2006
Journalism Instructor: St. Louis University.
Taught Feature Writing to juniors and seniors in the Communications Department, with an emphasis on newspaper and magazine journalism.


Marketing

1997-present
Marketing Director: Defiance Machine & Tool Co.
Write trade journal stories, press releases, and company newsletter for a manufacturing company. Created marketing and advertising plan for new product rollout and company spinoff. Analyzed market, competition, production, personnel, and financial needs of spinoff company and distilled research into the strategic Business Plan.

Marketing Director: St. Louis Small Business Monthly. Wrote and edited business stories and headlines, designed advertisements. Wrote press releases and sold advertising.

Education: Master’s in Liberal Arts, Washington University. B.S. in Journalism, University of Tennessee, Knoxville. Intensive Spanish-language study Instituto Cultural Oaxaca, Oaxaca, Mexico, Certificate of completion of the Women’s Entrepreneur program at St. Louis Community College.

Awards: 2005 Region 7 Small Business Journalist of the Year for the Small Business Administration, 2001 Best of the Post; 1993 American City Business Journal’s Eagle Award for Best Advancement of a Story.



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